Senior Social & Brand Engagement Manager

Summary

From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl. 

With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

In this role you will complete a strategic purchasing function at a national level working closely with the national buying team, while also collaborating with the Customer Insights team in our International HQ in Germany. The main aim of the position is to ensure that our customers' shopping experience is the best it can be and to help in optimizing our product offering to our customers. You will work across several business areas including purchasing, merchandising and marketing and will look at Lidl's shopper needs and analyse data to explore consumer behaviour. 

What you'll do

• Leadership of the Social Agenda and Social Strategy in the local market while ensuring alignment with the INT strategy• Collaborate with the strategy, campaign, Sponsorship events, and operational marketing and production teams to define relevant content requirements• Responsibility for all content of the consumer social channels - from brainstorming to implementation• Planning of activations taking into account international requirements• Collaborate with INT and other markets to share ideas, best practices and key insights

• Management and control of influencer marketing• Implementation, adaptation, development and production of new communication ideas, which are mainly communicated in own channels• Collaborate with the paid social media team• Collaborate with the media team on channel monitoring, reporting and performance measurement of national activities with local and INT KPIs• Agency management for the social channels• Editorial content: Collaborate with the strategy, campaign, sponsorship, and operational marketing and production teams to define relevant content requirements• Lead and develop extensive content, e.g. editorials, recipes, YouTube videos, that promote a deeper connection or deeper understanding of the brand• Check international content and adjust if necessary• Product PR: Collaboration with the strategy team to coordinate award priorities and activation strategies• Collaborate with social media team to send samples and products to key influencers• Close collaboration with Corporate Affairs on key messages• Collaborate with the strategy, campaign, sponsorship, and operational marketing and production teams to define relevant content requirements• Lead the development, conception and implementation of ideas that encourage talkability• Collaborate with INT and other markets to share ideas, best practices and key insights, including possible cross-market implementations

• Act as an ambassador of talkability and brand engagement across the marketing department and company• Collaborate with key stakeholders throughout the company, including Legal, Purchasing, Sale and all marketing channels• Agency management for PR and talkability ideas• Ensure that all activations are implemented within the budget and core KPIs

What you'll need

• Third level degree, ideally in a business discipline
• 4+ Years Experience in Social Media Management on client or agency side.
• Marketing experience in the retail sector a distinct advantage. 
• Must have strong people management skills.
• Fluent in English (German will be an advantage but not a necessity) Strong presentation skills
• Confident with Google applications
• Confident and competent manner, even in challenging situations
• Ability to work independently
• Willing to take occasional business trips (e.g. to International HQ in Neckarsulm, Germany) 

What you'll receive

We offer a competitive and transparent salary system, that ensures pay equality across all positions at Lidl

• €76,000 rising to €100,000 after 4 years
• Company car or car allowance
• 25 days holidays per annum
• Private employee medical insurance
• Company pension
• Flexible start and finish times
• Initial training and on-going development from an experienced team member
• Individuals recognised as high performing will be invited to join our Leadership Academy as part of your on-going development
• Excellent opportunities for career progression
• Dynamic work environment
• Modern office facility with free parking
• On-site gym and canteen
• Maternity & Paternity Leave top up, Marriage Leave, Employee Assistance Programme
• Hybrid working model - up to 2 days remote working per week
• Mobile and broadband discounts with Three network

Lidl is an equal opportunities employer. If you have any particular requirements, we will ensure any reasonable accommodations are implemented as part of the recruitment and selection process. We value diversity and inclusion in our workplace and want to ensure that all applicants have the same opportunity regardless of gender, civil status, family status, sexual orientation, age, disability, race, religious belief, political opinion or membership of the traveller community.