Student Recruitment Officer

The Purpose of the Role

Trinity Business School wishes to recruit an experienced Student Recruitment Officer with superior sales communications project management and promotional skills to join our Sales Marketing and Communications team. The successful candidate will report directly to the Sales and Marketing Manager and will be responsible for managing the recruitment process for a portfolio of MSc programmes.

Context

Trinity Business School (TBS) is at an advanced stage of a transformative high growth strategy which began in 2016. Since then it has been one of the fastest growing Business Schools in the developed world. It has AACSB AMBA and EQUIS accreditations placing it amongst a select 1 percent of business schools in the world which are triple accredited. The School has earned an Athena Swan Bronze award in addition to a number of discipline specific accreditations. Finally the School participates actively in a number of key rankings of business schools. The delivery of the TBS strategy involves growth driven primarily through the growth in postgraduate student numbers.

The Sales and Marketing team is responsible for generating revenue from student numbers and the team manages recruitment admissions marketing and communications for TBS. Business Schools operate in a very competitive marketplace and in order to compete effectively it is essential that TBS provides a fast professional and quick response to all applicant enquiries. The Sales and Marketing Team is responsible for taking applicants through the pipeline from initial lead generation through to student enrolment. Each stage is vital and requires a different skill set.

TBS receives over 5000 applications a year and many thousands of enquiries in addition to activities required to generate leads (up to 50 events a year) and nurture them through a personalised selling process. Each Student Recruitment Officer manages a portfolio of programmes working closely with the Programme Directors to ensure each class achieves its student number target a balanced composition of nationalities excellent academic backgrounds and the KPIs required for improving rankings year on year.

Main Responsibilities

The main duties of the Student Recruitment Officer include:

• Managing a portfolio of postgraduate programmes to ensure each class achieves its annual student number target a balanced composition of nationalities excellent academic backgrounds and the KPIs required for improving rankings year on year

• Engaging in a high quality personal selling process that can convince potential applicants of the merits of choosing Trinity Business School and Ireland as a destination of study

• Carrying out market research and compiling market intelligence data

• Contributing to the formulation of a student recruitment plan with clear objectives and milestones

• Assisting in the development of effective publicity materials and programme brochures

• Attending global recruitment events to meet with potential students and manage lead generation

• Managing the application process for the School’s programmes including the pre interviewing of potential candidates where necessary

• Identifying and engaging with alumni to develop relationships and promote the programmes

• Monitoring and measuring the effectiveness of all promotional activities and spend

• Other duties that may arise from time to time and as directed by the Dean of the School and Head of Business Development and Operations

Person Requirements

The role holder will require the following knowledge skills and attributes for successful performance in the role

Qualifications

• Candidates for this post will be graduates in a business management or marketing related discipline and have substantial proven experience in sales and marketing within a higher educational environment

Knowledge

• A significant knowledge and understanding of the Higher Education marketplace with a particular emphasis on masters programmes (essential)

• A deep understanding of the needs and expectations of MSc students (essential)

• Good knowledge of MS Excel and comfortable dealing with a high level of data (essential)

Experience

• Proven experience in developing and managing a sales strategy (essential)

• Proven experience in high level personal selling (essential)

• Proven record in achieving sales targets (essential)

• Proven ability to manage a sales pipeline and understand conversion ratios and to use data to inform decisions (essential)

• Proven experience of developing and running successful promotional campaigns in a service environment (essential)

• A strong capacity to manage an effective sales administration process (essential)

• Experience of hosting online events and using social media including LinkedIn and Instagram

• Experience in the provision of high caliber customer support (essential)

• Experience of working to tight deadlines multitasking and managing different and conflicting demands (essential)

Skills and Competencies

• Strong selling and promotional skills set along with a well developed client focus (essential)

• Excellent interpersonal and communication skills and the ability to act as an ambassador for Trinity Business School as well as cultural awareness and sensitivity in interacting with people from different cultures (essential)

• Experience of managing relationships with marketing services agencies (desirable)

• Extensive IT skills e.g. MS Office suite in particular Word PowerPoint Excel database and spreadsheet applications Microsoft Outlook Power BI and CRM (essential)

• A strong consumer focused approach to all areas of the post (essential)

• A high level of initiative strong motivation and a well developed capacity for self direction in addition to an ability to work as part of a flexible team in a busy work environment and flexibility to respond well to unexpected situations and tasks as they arise (essential)

• Ability to operate flexibly within a busy environment and shift focus when required (essential)

• Appointee will be expected to undertake national and international trips (for example within Europe one or two overnights per trip several times per annum) therefore candidates should be self motivated resilient and have the capacity to manage their own time and travel (essential)

• Has a can do attitude and is committed to the aspirations of TBS (essential)

Trinity Competencies

In Trinity there are 6 Core Competencies that are applicable to all roles across a range of professional administrative and support jobs unlike specialist or technical skills which may be job specific. They provide a common language for describing performance and the abilities attributes displayed by individuals. They focus on how tasks are achieved not what is achieved.

Competency Summary Definition

Agile Leader

Sees the big picture and harnesses opportunities to achieve the University’s goals. Creates clear direction for the future and how to get there.

Unlocks Potential

Energised capable and confident to take ownership and responsibility for their development and goals. Motivates supports and develops people to perform to the best of their ability.

Service Ethos

Finds ways to increase stakeholder and customer satisfaction. Builds relationships is proactive and delivery focused in order to anticipate meet and exceed expectations.

Builds Trusted Relationships

Communicates in a clear and respectful manner building trust and commitment for mutually beneficial outcomes.

Decision making

Confidently makes timely decisions based on knowledge evidence and sound judgement.

Achieves Results

Delivers results by setting direction planning executing and evaluating impact.

Salary

Appointment will be made on the Administrative Officer 2 (€59,589 to €70,018 per annum) and in accordance with the Department of Finance guidelines.