Support, Marketing and Communications

JOB DESCRIPTION PRIMARY OBJECTIVES / KEY RESPONSIBILITIES To support the delivery of Fáilte Ireland’s domestic and international publicity and partnerships strategy, with a focus on earned media, content creator engagement, newsjacking opportunities, and strategic brand partnerships. The role also includes assisting with international media visits and itinerary development to promote Ireland as a compelling destination.

DOMESTIC PR SUPPORT: • Assist in the execution of earned media campaigns and content creator (influencer) programmes. • Assist in the planning and coordination of itineraries for domestic media and content creators. • Monitor media trends and support the identification of newsjacking opportunities. • Help coordinate strategic brand partnerships and ensure timely delivery of partnership assets. • Support the development of campaign briefs and liaise with agency partners and third parties.

CONTENT & REPORTING: • Support the preparation of presentations and content for internal and external stakeholders. • Assist in compiling post-campaign reports, including data collation, learnings, and ROI analysis. COLLABORATION & ADMINISTRATION: • Work closely with the wider marketing and digital teams to align on content and campaign delivery. • Attend and contribute to regular meetings with PR agencies and internal teams. • Provide administrative support including budget tracking, procurement coordination, and compliance with Fáilte Ireland policies.

INTERNATIONAL PUBLICITY SUPPORT: • Assist in the planning and coordination of itineraries for visiting international media. • Liaise with internal teams and external stakeholders to ensure seamless delivery of media visits. • Provide logistical and administrative support for international publicity initiatives. Carry out all other duties as required and participate as a full member of the Publicity and Partnerships team by supporting different work projects, as required, from time to time.

This role sometimes requires travel, with attendance at a number of national and regional locations / sites on an annual basis. This role will sometimes require working unsocial hours including bank holidays with regular attendance at Dublin-based divisional and project meetings. The flexibility to travel domestically, and, on occasion, internationally is sometimes an element of this role. PERSON SPECIFICATION ESSENTIAL CRITERIA • Communication Skills: Strong written and verbal communication skills, with the ability to liaise effectively with internal and external stakeholders. • Problem-Solving Skills: Ability to handle unexpected challenges and find effective solutions. • Team Player: Strong interpersonal skills and the ability to work collaboratively within a team. • Time Management: Excellent time management skills, with the ability to prioritise tasks and meet deadlines.

In order to be eligible to apply for this role you must have / demonstrate in your application form the following: • Minimum of 2 years’ experience in a PR role, preferably in a tourism business or dealing with clients in the tourism sector. • Understanding and experience in the use of media platforms (digital, earned, content creators) relevant to the promotion of tourism to a domestic audience. • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, SharePoint, Teams) and AI and its use in the workplace.

QUALIFICATIONS/MANDATORY TRAINING A professional qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential.

DESIRABLE CRITERIA • Itinerary Creation: Experience in organising and managing itineraries for media in Ireland. • Industry Knowledge: Professional experience with and knowledge of the Irish tourism andhospitality industry.

KEY COMPETENCIES • Managing Relationships • Planning and Managing Work • Teamwork • Leveraging Technology SALARY, KEY BENEFITS & LOCATION SELECTION PROCESS Salary: €41,728 - €62,278* per annum (pro-rata) *This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role. Location: Blended work model with office location of: • Áras Fáilte, 88-95 Amiens Street, Dublin 1, D01 WR86 Shortlisting will be based on applications and the selection process may involve two competency based interviews. A panel of successful candidates may be formed following the selection process. CLICK THE APPLY BUTTON TO GO TO THEIR CAREERS PAGE WHERE YOU CAN CHECK THIS JOB AND ALL OTHER OPPORTUNITIES AVAILABLE.