Support, Marketing Communications

JOB PURPOSE

JOB DESCRIPTION

PRIMARY OBJECTIVES / KEY RESPONSIBILITIES:

• Support the development and implementation of an effective brand(s) communication strategy and implementation programme, utilising all channels to build awareness, increase intention and ultimately deliver increased volume and revenue from all target visitor segments in ROI & NI.

• Assist with project management for the delivery of marketing campaigns and projects, including taking individual responsibility for managing specific elements of campaigns, working both with the wider team and also under own initiative.

• Supporting the guardianship of our brands and creative assets by working with internal teams and agency partners on usages, asset storage and adherence to brand guidelines.

• Assist the team in working closely with key agency partners.

• Support the team in reporting on data, learnings and ROI analysis from marketing campaigns.

• Support the coordination and preparation of content/presentations for brands, partners and/or internal meetings as required.

• Support the team in the development of copy for press releases, articles and briefing documents.

• Support the coordination of activities for shoots, media and other partners.

• Work closely with the wider marketing and digital team to drive efficiencies and maximise content distribution and impact.

• Collaborate with other internal teams to deliver an effective marketing work programme.

• To support the wider organisation with their communications in terms of recommending and advising on the best channels to deliver to maximise our reach.

• Responsible for administration and financial management tasks in line with Fáilte Ireland policy.

• Provide logistics support for meetings / workshops / events by setting up venue, organising room layout, booking accommodation, dealing with invitees.

• Record, produce and distribute minutes of meetings.

• Carry out all other duties as required and participate as a full member of the Marketing Team by supporting different work projects, as required, from time to time.

The flexibility to travel domestically, internationally, and work unsociable hours may be required.

The successful candidate will provide administrative and marketing support to the Marketing Communications Team to maximise the development and delivery of world-class marketing communications that will encourage Republic of Ireland and Northern Ireland consumers to take increased short breaks in the Republic of Ireland. The successful candidate will have the opportunity to play a pivotal role in the delivery of award-winning marketing campaigns and work with best-in-class agency partners.

Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the Island of Ireland to overseas holidaymakers. We work very closely in partnership with them as they develop global campaigns.

At Fáilte Ireland we are brand builders. The successful candidate will play a key role in developing and building our brands: Wild Atlantic Way (WAW), Ireland’s Ancient East (IAE), Ireland’s Hidden Heartlands (IHH), and Dublin.

PERSON SPECIFICATION

Essential Criteria

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

• A minimum of two years’ marketing experience.

• One year experience in a marketing communications role at a large consumer brand-driven organisation (or a comparable role within a marketing agency or similar company).

• Experience working with agency partners.

• Strong organisational skills with administrative and budget processing experience.

• Experience collaborating and working cross-functionally with other teams and stakeholders.

Qualifications / Mandatory Training

• A professional qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential.

Desirable Criteria

• Knowledge of Fáilte Ireland brands and the broader Irish tourism product offering.

• Proficiency in the Irish Language (written and spoken).

Key Competencies

• Teamwork

• Planning and Managing Work

• Communicating Effectively

• Managing Relationships

SALARY, KEY BENEFITS & LOCATION

Salary: €41,728 - €62,278* per annum

*This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

Location:

Blended work model with office location in any of the following:

• Áras Fáilte, 88-95 Amiens Street, Dublin 1, D01

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