Sustainability Communications Manager

What You'll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as 

Sustainability Communications Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Strategic Sustainability Storytelling: Develop and implement a compelling storytelling strategy that highlights sustainability achievements and product journeys. Use a multi-channel approach to communicate impact through data, narratives, and visual content.
• Simplifying Complex Topics: Translate intricate sustainability and ethical topics within the fashion industry into clear, engaging, and accessible messages that align with broader communication goals and resonate with diverse audiences.
• Stakeholder Engagement & Risk Management: Collaborate with the Corporate Affairs team to anticipate and manage reputational risks. Foster two-way dialogue with key external stakeholders to build trust and understanding around sustainability and ethics.
• Media Relations & Content Creation: Craft media statements, manage press office activities, and maintain strong relationships with journalists. Create compelling multimedia content—videos, imagery, interviews—for use across traditional and digital platforms.
• Digital & Internal Communications: Work closely with Digital and Internal Communications teams to enhance the Primark Cares website and internal engagement. Drive visibility of sustainability initiatives across stores, offices, and sourcing regions.
• Global Collaboration & Market Support: Partner with country managers and communications leads in key markets to align messaging, manage risks, and uncover opportunities to elevate Primark’s sustainability narrative and brand reputation.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Extensive Communications Expertise: Over 8 years of experience in strategic communications within corporate, sustainability, or social purpose environments, with a proven ability to deliver impactful messaging and campaigns.
• Sustainability Knowledge & Passion: Deep understanding of environmental and sustainability issues, including familiarity with regulatory frameworks such as the CMA’s Green Claims Code, and a genuine passion for driving positive change.
• Experience in Complex, Fast-Paced Environments: Demonstrated success operating in dynamic consumer goods or retail sectors across multiple international markets, with the agility to manage rapid change and ambiguity.
• Strategic Thinking & Business Acumen: Strong grasp of business fundamentals and strategy, with the ability to align communications with broader business goals and influence stakeholders across a matrixed organization.
• Clear, Audience-Focused Communication: Proven ability to craft clear, concise messaging tailored to diverse audiences. Skilled in internal communications, colleague engagement, and translating complex topics into accessible narratives.
• Organised, Results-Driven & Collaborative: Highly organised with strong attention to detail and a hands-on, customer-centric approach. Known for delivering results through effective planning, execution, and collaboration in team environments.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

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