Used Car Sales Executive
Your skill set: • At least 1 year’s previous car sales experience, ideally gained in a prestige franchise. • Computer literate (experience of using Kerridge would be advantageous). • Possess excellent interpersonal skills. • Possess a high degree of self-motivation, confidence and tenacity. • Full, valid driving licence (aged 21+ for insurance purposes).
Key Responsibilities: Improved profitability: • To introduce and follow-up suitable sales prospects, and input leads to the Marketing System in quantity as agreed with Manager. • To ensure pre-delivery inspections and any sanctioned repairs/servicing are carried out prior to delivery to customer. • To report daily/weekly on agreed performance ratios, comparing actual with targeted performance.
Customer Satisfaction • Individual CEM scores must be in top Quartile.
Expenditure: • To purchase or sell vehicles which have been accurately appraised after authority has been given by the Sales Managers. • All vehicles are paid in full before delivery • All leasing company/fleet vehicles are paid within agreed timescale.
Personnel: • To liaise and agree time schedules for preparation and sale of all vehicles. • To ensure showroom and forecourt stock are clean and serviceable for demonstration to prospective customers. • To liaise with sales administration on availability of new and pipeline stock • Ensure CSV/demo is maintained in a acceptable condition or any CSV/demo which maybe viewed by a Customer. • Desk area and office to be tidy at all times.
Operational: • Identification of credit and service requirements. • All new vehicles must have a valid insurance certificate before delivery.
Staff: • To ensure immediate communication of operational sales to all other Sales Executives and administration and so maintain accurate stock availability information.
Training: • To attend training courses as necessary to keep updated, particularly on new models. • To ensure ability to inform all customers of new developments and specifications for all vehicles, new finance or related products. • To keep updated on competitors' products, prices and specifications. • To actively participate in weekly training session if required
Administration: • To ensure details of all vehicle transactions are accurately recorded and registered with sales administration office. • To review daily activities, promotions, sales, targets and other activities with General/Business Manager. • To ensure all payments for vehicles are complete and correct for each transaction, ie. clearance of outstanding hire purchase agreements and cheques forwarded for payment. • To ensure safety and security of people, vehicles and property at all times, reporting any known faults or hazards. • All vehicle registration documents, invoices, handbooks to be complete before Customer handover. • All ACO vehicles delivered in accordance with Audi/Company policy.
Communications: • To ensure utmost clarity in all contact with customers. • To ensure that customers' needs are accurately qualified. • To establish and maintain a rapport with all potential and actual customers that enhances their image of the company. • To ensure the General/Business Managers are aware of all transactions, proposals and personal whereabouts on all occasions. • To liaise with other Staff to ensure availability of cover when demonstrating vehicles to customers. • To ensure all customers are notified of delays, changes in requirements and specification of vehicles outstanding, ensuring smooth conclusion of vehicle hand over.
Marketing: • To participate in planning sales campaigns and promotions to maximise sales penetration.
Finance: • To have a 100% referral to the Business Manager from Sales Staff for eligible Customers. • To correctly qualified all potential finance Customers. • To actively sell all additional products. Sales Volumes: • 100% achievement of agreed targets per period for vehicles, finance, and accessories.
Profit: • All vehicle sales to meet minimum agreed retained gross profit percentage • All lost sales recorded
Customer satisfaction: • Individual/ACO CEM scores must be within 2% the top performing quartile.
Customer retention: • Service custom retention and repeat vehicle purchase by own customers to meet minimum targets agreed with Sales Managers. • Leasing Co./Business Customers to be followed-up as agreed Sales Managers. Salary: OTE £48,960 per annum + Company Car & Fuel Allowance
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