They're looking for people who may have worked in the motor trade to return particularly for the busy January and February sales period to cope with the busiest time of the year. Hoping that older, retired people will be tempted back on a part-time or temporary basis, they feel that the company could really benefit from the wealth of customer service and sales experience that older sales people will bring to their organisation. Right now they are hiring for showrooms and forecourts across their dealer network.
Speaking at the launch recently, Skoda Ireland Head of Marketing and Product, Raymond Leddy said: "Many vehicle brands are over-focused on the youth market, technology and digitalisation. Very few brands are stepping into the territory of considering older employees and even fewer will publicise or endorse associations with the older generation. At Skoda, we see ourselves as paving the way for others in not just the motor industry but in Irish businesses in general to follow suit."
Celebrity hotelier and TV presenter Francis Brennan has come on board with Skoda to be the face of this new campaign. He said at the launch "I just turned 66 and I have no plans to retire anytime soon". "Many of us are fitter and more physically active in our 50s and 60s than our parents were. Life expectancy is at record levels and we can expect a much longer period of healthy, active retirement. The more I experience, the more I know that keeping mentally active has significant benefits for health and wellbeing. Opportunities like this will bring huge benefits to both the employees and the Skoda business in general."
The company is expecting that 75 per cent of its dealers will take part in the recruitment, providing flexible working arrangements designed around the correct candidates.
Check out this video about their initiative; https://youtu.be/shV5oEZatn0
More information direct from Skoda here; https://www.skoda.ie/news/news-detail/skoda-brings-older-people-back-to-the-workplace-register